Going against the grain and creating his own story.


True to himself no matter how crazy it may appear.


Embracing every obstacle and driving forward no matter what.

Scott True logo

“I believe people who own their ideas inspire the world. I’m on a mission to encourage business owners to define their purpose and drive their initiative.”

Scott True empowers businesses with improved website visibility through just and truthful SEO practices. He is an Independent SEO Consultant and Director of Business Development at Apogee Results.


Scott’s entrepreneurial journey started with selling homes and today Real Estate remains something Scott keeps his hands in.


Own your idea – Own your visibility – Drive your results


Scott True empowers businesses with improved website visibility through just and truthful SEO practices. He not only utilizes legitimate technical optimization practices, but also comes alongside business owners and webmasters to align websites and content with compelling purpose. Whether a client needs an evaluation, modifications, or an SEO overhaul, Scott is able to produce results which not only reflect authentic rank and usefulness on the web, but also protect business owners from the dangerous side effects and negative consequences of unethical SEO.

Scott discovered his passion for SEO while working as a realtor. After hiring a few SEO specialists who were unable to give a report of activity because “their methods were secret,” he became curious and began to investigate the process himself. What he found was a mix of legitimate technical know-how alongside some very questionable short cuts. While testing some of these strategies on his own site, he managed some incredibly successful results. Using what he would now call “grey hat” strategies, he was able to claim 4 spots on the first page of search results for a number of important keywords. These results were fantastic, obviously, but he didn’t feel right about bumping four realtors who had earned their spots through decades of experience selling homes and gaining trust in the community. Google’s ranking system exists to help people find the most popular, useful results. Today, Scott’s strategy is to help businesses create just that.

In SEO (and in life), principles matter. When you start with the right principles, you won’t have to decide whether to cut corners and blur lines—you’ve decided in advance. Your core principles guide you, so there’s no battle, no worry, no remembering which tricks you’ve already used. Scott carries a strong sense of what is right and has a deep value for transparency, and he enjoys being one of the “good guys” in the SEO arena, so he’s not afraid to expose SEO as not-so-mysterious, after all. Shelley Delayne, the Owner of Orange Coworking, says, “Scott True is the embodiment of his last name—honest, straightforward, and true to his word.

Scott is dedicated to taking the SEO audit to the next level by providing an incredibly thorough evaluation of a site’s SEO, as well as next steps task list and resources and recommendations for moving forward. He is committed to delivering more than people expect—even when they’d be happy with less. Scott speaks at conferences and corporations about owning your idea and driving your initiative.

Scott lives in Austin but sleeps in Bastrop. When he’s not unraveling the mysteries of SEO, you can find him spending time with his wife and kids, riding motorcycles, traveling, building homes, and adventuring in general. He thrives in unfamiliar environments and loves engaging new places without any solid agenda.


I’m always looking forward to my next adventure.
Send me a note, and let’s get started!

Copyright 2015 – Scott True